Collars are much more than an adornment; they serve to train, restrain, and protect your pet when such a need arises. Imagine how surprised we were when our dog's first decorative collar failed and she went running after a squirrel - right through the center of traffic! Luckily for Isis, the squirrel was fast and the tree near, so a tragedy was averted. However, it was not long before questions arose. Why did the collar fail? What was it made of? How could it be made better, stronger, and safer?

It was time to do something different. In our state of the art Manufacturing Facility we work hard to foster a creative environment that includes our great design team, machine operators, and staff as well as their dogs in the process. I bet you wondered where we got all those cute models! In 2004 development began on a series of products that were not only beautiful, but would also give pet's both the security and comfort they deserve - all with a touch of class.

Utilizing a solid background in mechanical engineering and months of research, a company emerged with a series of fresh, innovative products. Our first patented design was a unique, super warm winter coat called the Deep Freeze™. Next came structurally sound decorative collars with stunning trims, comfortable linings, and super-strong webbing; followed by a unique patent-pending Comfort Control No-Pull Harness that will forever change what it means to "walk" your dog.

Our products are built on different principals, with a conscience, from the highest quality materials. We are very proud of our products and back them with some of the most comprehensive warranties in the industry. We proudly manufacture our products in the USA. We hope you enjoy our website and learning about how our products can enhance your customer's shopping experience.

Expect more™. Accept nothing less™. Wiggles, Wags, & Whiskers® - What pets want to wear™

As a customer, we recognize that it is more than just the original purchase that counts, it's the relationship you build with a supplier. There is something to be said about knowing that when you need help, your supplier will be there ready and willing to support you. Our company philosophy focuses on helping you succeed. This sentiment is directly reflected by our guiding principals (listed below). Please take a moment to read through these... as we feel they will help you better understand what you can expect from us and how we view our responsibilities.

• To treat all of our customers with fairness, honesty and integrity.
• To provide friendly customer service that is accessible when you need it.
• To handle returns the same way we handle a purchase - with a smile.
• To furnish all policies up-front, in writing.
• To follow through on our commitments.
• To create the most comfortable and best made pet apparel in the industry.